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This is embarrassing to admit, but I am not always on top of all my numbers.

This week, I was pleasantly surprised to learn that my 2019 Blog Planner was downloaded over 13,000 times. An unexpected record.

I’ve been publishing that planner for years as a lead magnet. You might even have found me because of it.

I do it year after year (even though it can be a pain sometimes) because it’s effective.

Most of the planner downloads come between this time of year through February, but it doesn’t stop there.

It might slow down a lot, but over the course of a year, new people get interested in blogging, some experience renewed energy or resolve and want a planner to help them get it right this time.

The reasons are plentiful.

It makes a fantastic lead magnet for reaching content producers.

If you want a blog planner for your own business to reach this audience, we made one for you. Click to take a look.

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